“Bada Bing” sells seven different variations of toasts, six of them are

permanent, the seventh changes monthly. Based on the fact that lunch

breaks are very short, every guest gets his own “old school timer”.

After the costumer has paid his sandwich he gets an alarm clock which is

adjusted to seven minutes. After the time has lapsed the clock makes a

“BING”, which signifies that the toast is ready. It does not matter which

kind of toast you order, the production of each toast is designed to take

no more than seven minutes.

AREAS OF RESPONSIBILITIES:

 

Creative Direction & Concept

Corporate Design & Brand Identity

Packaging Design